Yoga is a practice of connecting body and breath to our inner self and state of mind. To achieve great change you must build up from basics and thoughtfully apply them to each new advancement. In this way, Ananday takes the spirit of yoga and applies it to the products that we use on our journey; something that can often be overlooked. They have started with the basics - a zero-waste commitment, climate-friendly practices, carbon neutrality, and support for those affected by environmental disasters - and applied them to their journey as a brand to bring a more conscientious collection of products to those looking to connect their peace of mind with the health of our Earth.