The BAÏST brand was founded by Ace Jonas, a winter sports enthusiast who needed high-quality gloves that could keep his hands warm and dry. Necessity bred invention, resulting in the BAÏST glove system. These built-to-last gloves are not only functional, but they’re also full of style, engineered by those who live for a day out in the snow. Best of all, high performance doesn’t mean high price. The BAÏST brand also underscores their commitment to the winter sports community through financial support of organizations dedicated to taking care of our planet.