In 2004, ChicoBag founder Andy Keller experienced a gut check about the proliferation of waste with single-use plastic bags. Seeing the chokehold that these bags had on his environment, he was inspired to put needle to thread to create what would become the first ChicoBag reusable bag. Since then, the brand has been driven by the idea of honest and open partnerships with their customers, brand partners, and what may be the most important partner of all, Earth. Supporting this approach of open partnership is a real commitment to zero waste through innovative reusable products and decisive action at every level of their internal and external operations. For ChicoBag, this commitment to Earth means deliberate action, including a minimized contribution to landfill waste.